Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]
Parks Associates tracked 354 independent OTT services in the US in 2022, with its OTT Video Market Tracker revealing that 87 per cent of US internet households having at least one OTT subscription service. “Despite the dominance of subscription OTT services, 44 per cent of households continue to watch some form of pay-TV, indicating that […]
Parks Associates has released the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases in which vision-based interfaces can augment consumers’ experience and enhance their […]
Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]
According to Parks Associates’ research, annual sports OTT subscription revenue in the US was $13.1 billion (€12.2bn) in 2022 and will almost double to approximately $22.6 billion in 2027, a 73 per cent increase over the next five years. The new industry report, OTT & Sports: Services and Strategies for Growth, examines key trends in […]
Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]
Quickplay has announced a strategic expansion into media services and media asset management powered by the acquisition of 440 Digital. In conjunction with the acquisition, 440 Digital founder and longtime Walt Disney Company media services expert Robert Longwell will become Quickplay’s Head of Media Services. Longwell, who built and managed the world-class media services team […]
Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]
Parks Associates’ research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease. Advertising-based online video (AVoD) accounts for the largest share at nearly two hours per week on average, […]
Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]