At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue. The conference opened with an overview of the Future of Video in India with Mihir Shah, VP, […]
Index Exchange, the independent ad exchange, has hired Jason DeMarco as Vice President of OTT Video. The role, newly created for the company, is reflective of Index Exchange’s commitment to further scale its omnichannel capabilities, bringing better monetization and marketing power to the industry at large. As the historically fragmented and bespoke nature of the […]
The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay-TV subscribers between 2020 and 2026, to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay-TV subscribers and 46 countries will lose subscribers. “China and India will together continue to provide […]
IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]
Agama Technologies, the specialist in video service quality and customer experience, has launched the new version 7.0 of its leading video observability and analytics suite, which includes new and improved applications that strengthen its collaboration capabilities. Creating true value from data requires that insights from monitoring and analytics, integrated across the video delivery chain, can […]
Findings from Kagan, a media research group within S&P Global Market Intelligence, suggest that the 16 countries in its analysis had a combined 121.9 million paid subscriptions at the end of 2020, with the UK, Germany and France occupying the top three positions. In a blog post, Michail Chandakas, Associate Research Analyst, and Vladimir Ryazantsev, […]
Global revenues from OTT TV episodes and movies will reach $210 billion (€174bn) in 2026; up from $106 billion on 2020, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $23 billion will be added in 2021 alone. From the 138 countries covered, the top five will […]
Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]
All-electric single-seater racing series Formula E has agreed two new media partnerships that will bring coverage of the 2020/21 ABB FIA Formula E World Championship to viewers in Latin America and the Indian subcontinent. In Latin America, very race and qualifying session will be live across Claro Sport, Claro Video and marcaclaro.com, with three highlights […]
ENENSYS Technologies, a provider of media delivery solutions, is working with Evoca, a Next Generation television service, to monitor its pay-TV service utilizing ENENSYS TestTree’s StreamProbe and EdgeProbe products. Evoca harnesses the power of ATSC 3.0 – America’s newest broadcast TV standard – to provide subscribers unmatched audio and video clarity and a variety of […]