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Omdia

Data: India’s smartphone market rose 7% in Q2 2025

India’s smartphone market rebounded after a sluggish start to the year, driven by easing inventory challenges and renewed vendor activity. According to Canalys (now part of Omdia), smartphone shipments in India grew 7 per cent year on year in Q2 2025 to reach 39.0 million units. The growth was primarily fuelled by fresh launches concentrated […]

July 21, 2025

Research: Global smartphone shipments dip in Q2

Research from Canalys (part of Omdia) reveals that the global smartphone market declined by 1 per cent year on year in Q2 2025, marking the industry’s first decline in six quarters. The marginal shipment drop reflects stable vendor performances amid modest consumer sentiment and rising uncertainties and volatility in the global macroeconomic environment. Samsung successfully […]

July 15, 2025

Data: 5G subs growth soars in Q1

The wireless telecommunications sector continues to post strong growth at of the end of Q1 2025. According to data from 5G Americas and Omdia, global 5G connections rose to 2.4 billion, with projections suggesting an increase to 8 billion by 2029, representing over 94 per cent of forecasted global population coverage of 8.5 billion. North […]

June 30, 2025

Research: Eastern European M&E growth outpacing global averages

The Eastern European media and entertainment (M&E) market is forecast to grow to $20.1 billion (€17.6bn) by 2025, expanding at a 7 per cent annual growth rate, outpacing global industry averages. The insight comes from research presented at NEM Dubrovnik by Maria Rua Aguete, Head of Media & Entertainment at Omdia. While traditional TV remains […]

June 10, 2025

Report: Brazil emerges as streaming powerhouse

Brazil is currently Netflix’s second largest market worldwide in terms of subscribers, and soon to be the second biggest international market for FAST services, according to Omdia. Brazil has established itself as a powerhouse in the global streaming landscape, with significant achievements in both subscription-based and free ad-supported streaming television sectors said Maria Rua Aguete, […]

May 28, 2025

Data: European smartphone market dropped 2% in Q1

Research from Canalys (now part of Omdia) shows that smartphone shipments into Europe (excluding Russia) declined by 2 per cent in Q1 2025 to 32.4 million units, largely caused by sluggish entry-level demand. Samsung was Europe’s largest smartphone vendor in Q1 as its shipments marginally grew to 12.2 million units. A record-high volume of the […]

May 28, 2025

Forecast: Africa smartphone market to see modest growth in 2025

Africa’s smartphone market kicked off 2025 on a high note as regional shipments grew for the eighth consecutive quarter. According to Canalys (now part of Omdia), shipments climbed 6 per cent year on year in Q1 2025, reaching 19.4 million units. While other regions saw weaker demand for entry-level devices, Africa benefited from resilient offline […]

May 27, 2025

Data: Muted demand in Middle East smartphone market

The Middle East smartphone market (excluding Turkey) started 2025 on a subdued trajectory. According to Canalys (now part of Omdia), smartphone shipments in the Middle East fell 4 per cent year-on-year to 11.7 million units in Q1 2025. After a strong rebound in 2024, the market is cooling amid softened retail demand and cautious consumption […]

May 20, 2025

Research: SE Asia smartphone market faces decline

Canalys’s (now part of Omdia) latest research reveals that Southeast Asia’s smartphone market declined by 3 per cent to 22.8 million shipments in Q1 2025, marking its first contraction after five consecutive quarters of annual growth. Samsung reclaimed the top position with a 19 per cent market share, shipping 4.3 million units. Xiaomi was the […]

May 19, 2025

Forecast: SVoD to drive MENA streaming market past $1.5bn in 2025

The Middle East and North Africa (MENA) streaming video market is projected to reach $1.5 billion (€1.35bn) by the end of 2025, with SVoD subscriptions crossing 27 million, according insights presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia, during her keynote address at the Comcast Technology Summit in Dubai, held in […]

May 13, 2025