Advanced Television

Omdia

Research: Entertainment & commerce reshaping digital media landscape

According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]

March 12, 2025Colin Mann @ Connected TV World Summit

LG continues to lead OLED TV market

LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 per cent of the market share. LG has now led the OLED TV market for 12 consecutive years, According to market research firm Omdia, LG secured the top spot in the global OLED […]

March 12, 2025

Forecast: Netflix set to surpass YouTube in video revenue

Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025. As of 2024, YouTube remains ahead, generating $42.5 billion (€40.6bn), while Netflix recorded $39.2 billion. However, in 2025, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled […]

February 27, 2025

Report: Europe severely lags other major regions in 5G SA

Ookla, the network intelligence company behind Downdetector and Speedtest, has published research on the global reach and performance of 5G Standalone (SA) and Europe’s digital competitiveness in the deployment and commercialisation of 5G SA networks. Developed in collaboration with Omdia, the report, A Global Evaluation of Europe’s Digital Competitiveness in 5G SA, focuses on Europe’s […]

February 24, 2025

Report: Smartphone industry recovers in 2024

According to the latest Omdia smartphone preliminary shipment report, global shipments reached 328 million units in Q4 2024 marking a 2.8 per cent increase. This growth extends the smartphone market’s streak to five consecutive quarters of year-on-year growth. For the full year 2024, total shipments climbed to 1.22 billion units, a 7.1 per cent increase […]

February 6, 2025

Forecast: LatAm FAST revenues at $569m by 2029

Latin America’s media and entertainment industry is projected to grow by 9.4 per cent in 2025, reaching $55 billion (€52.7bn), significantly outpacing the global average of 6 per cent growth and exceeding the 3.3 per cent growth expected in the US. Nearly half of these revenues will stem from streaming video, which is forecast to […]

January 28, 2025

Survey: TikTok, YouTube leading platforms for US young adults

According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]

January 22, 2025

Data: 5G connections hit 2bn

The global wireless telecommunications industry achieved a milestone in the third quarter of 2024, as global 5G connections surpassed two billion, reflecting a 48 per cent year-over-year growth. According to data from trade body 5G Americas and Omdia, over 170 million new 5G connections were added globally during Q3, underscoring the rapid adoption of next-generation […]

December 19, 2024

Hisense ranked #1 in 100-inch TV market

Hisense, the consumer electronics and home appliances brand, has seen success with its premium TV strategy, opening the overseas high-end market for high-value Laser TVs with price points in the range of £1,999 – £5,000. Recognised as the World’s No.1 in the 100-inch TV market by Omdia, Hisense has set the trend in large-screen TVs. […]

December 11, 2024

Forecast: Programming spend revives in 2025

Programming spend is projected to rebound in 2025 forecasts Omdia, reaching $206 billion (€195.7bn) after a challenging 2024, representing a 5.3 per cent global growth. North America is set to lead this resurgence with a 6.7 per cent increase, signaling a shift toward renewed investment and a focus on profitability. Maria Rua Aguete, Head of […]

December 3, 2024