At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its […]
Despite a tough economic background and the success of the Olympic Games on fellow PSB France Télévisions, commercial broadcaster TF1 has reported a rise in its ad revenues over the first nine months of 2024, driven by streaming activities. TF1 Group has posted a consolidated revenue of €1.59 billion for the first nine months, a […]
Cuckoo, the broadband disruptor, has signed a sponsorship deal with British Bobsleigh. Cuckoo’s sponsorship last year supported the most successful season yet for British Bobsleigh, also known as Team Baird due to pilot, team manager, and Royal Marine commando Adam Baird. Thirty years after the Jamaican Bobsleigh film Cool Runnings premiered, Cuckoo hopes to be […]
US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]
FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]
Intelsat operator of one of the world’s largest integrated satellite and terrestrial networks, successfully provided an innovative two-continent IntelsatOne IP hybrid service seamlessly delivering live, video content from the iconic Paris Summer Games to Brazil. “Broadcasters and programmers are looking for reliable and cost-effective alternatives to contribute and distribute video feeds regionally and globally, inclusive […]
With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]
YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
Research from Ampere Analysis shows that the number of sports documentaries released by leading commissioners reached a new peak in the run-up to the Paris Olympic Games. There were 103 new (first-run) sports documentaries and docuseries released between May and July 2024. In the current commissioning context, the number released in July represents 25 per […]