Special Olympics Europe Eurasia (SOEE) has announced a renewed partnership with sports video production and distribution agency, Story10, to enhance the international reach and visibility of the Special Olympics World Winter Games Turin 2025. This collaboration builds on the success of the Special Olympics World Games Berlin 2023, where Story10’s extensive distribution network helped bring […]
Forecasts from Ampere Analysis predict that global content spend will increase by just 0.4 per cent year-on-year to reach $248 billion (€239.7bn) in 2025. This follows a 2 per cent growth in content investment in 2024 driven by increased ad spend on the US Presidential Election, the Paris Olympics, and the resolution of the 2023 […]
Infront has reached an agreement with the International Olympic Committee (IOC) to manage the commercialisation of the IOC Archive. The deal covers more than 60,000 hours of audio-visual content from all Olympic events, from the first Games up until Paris 2024. The collaboration will run from 2025 to 2028 and will see a dedicated in-house […]
At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its […]
Despite a tough economic background and the success of the Olympic Games on fellow PSB France Télévisions, commercial broadcaster TF1 has reported a rise in its ad revenues over the first nine months of 2024, driven by streaming activities. TF1 Group has posted a consolidated revenue of €1.59 billion for the first nine months, a […]
Cuckoo, the broadband disruptor, has signed a sponsorship deal with British Bobsleigh. Cuckoo’s sponsorship last year supported the most successful season yet for British Bobsleigh, also known as Team Baird due to pilot, team manager, and Royal Marine commando Adam Baird. Thirty years after the Jamaican Bobsleigh film Cool Runnings premiered, Cuckoo hopes to be […]
US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]
FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]
Intelsat operator of one of the world’s largest integrated satellite and terrestrial networks, successfully provided an innovative two-continent IntelsatOne IP hybrid service seamlessly delivering live, video content from the iconic Paris Summer Games to Brazil. “Broadcasters and programmers are looking for reliable and cost-effective alternatives to contribute and distribute video feeds regionally and globally, inclusive […]
With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]