System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a field of 130 World Cup-themed ads tested across the UK, US, Brazil, Europe and Australia. This year’s tournament was the most competitive yet. Twenty-two ads achieved a Star Rating of 4.0 or higher, compared with just two […]
Gibson, the iconic global instrument brand, has announced the appointment of Anne Rohosy as Chief Commercial Officer (CCO). In this expanded role, Rohosy will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels as the company accelerates its growth and brand presence worldwide. “I am excited to step into the role of Chief […]
MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately. Fenton has over 30+ years in the media industry. Prior to joining MarketCast nearly three years ago, she held senior leadership roles at top firms, such as Nielsen, Ipsos […]
Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315 per cent and reach a value […]
Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]
Brands use product placement in movies and TV shows as a way to capture their target market and promote their products in a more subliminal way, but which TV shows have been used the most for product placement? Research carried out by Sortlist has revealed the TV shows which have featured the most instances of […]