TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]

Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]

Stream, stream, stream; to corrupt the Everly Brothers classic. Nielsen has recorded that, for the first time ever, American viewers ‘tuned in’ for more streamer TV than OTA, cable or DTH put together. As a story it feels simultaneously momentous, but also has ‘small earthquake, not many dead’ vibes. One natural reaction is ‘oh, I […]

Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox Television Stations for Local TV measurement across 18 of Fox’s owned and operated local markets in the US. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers and consumer […]

Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]

For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]

Nielsen, the audience measurement specialist, has released its latest March All Screens Video Landscape report for Poland, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The first month of spring brought a decline in time spent watching video content in the country. Compared to February, […]

Nielsen, the US specialist in audience measurement, has launched The Ad Supported Gauge—a new extension of The Gauge. The new quarterly report provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies can gain a view of opportunities to connect with […]

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]