According to Nielsen’s April 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through US television, cable was the only category to record an increase in share this month (+0.4 pts), boosted by an upswing in cable news viewing. This gain for cable also represents […]

The Los Angeles Lakers vs Golden State Warriors game on May 6th delivered ESPN’s largest NBA Conference Semi-finals Game 3 audience in 24 years (since 1999) across all US networks. Despite the 30-point margin of victory, the ABC broadcast averaged 8,373,000 viewers and peaked with 9,719,000 viewers at 10:30om ET, according to Nielsen. Lakers vs […]

Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on programme level measurement across platforms, is the […]

Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]

Nielsen has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider in the US to be accredited by the MRC. Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s progress against […]

Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. The organisations will partner on new ways to help the media and entertainment industry improve workflow efficiencies through automation, drive program discoverability and optimise return on content investment – key business imperatives in the streaming age. “I am thrilled […]

For the first time, Nielsen has introduced comparable reporting of local US television’s OTT streaming apps when delivered via connected TV devices, apps and/or websites and viewed on the TV. The new capability includes feeds that have unique, streamed content that is not available on the station’s over-the-air channels or direct-to-cable station feeds. By capturing […]

The Gauge, audience measurement, data and analytics firm Nielsen’s monthly visualisation of total TV and streaming consumption in the US, revealed in the February 2023 report that time spent watching TV fell 5.1 per cent from January to February, in line with the seasonality of viewing behaviour for this time of year. This monthly decline […]

Nielsen’s January 2023 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that January was defined by heavy TV usage, most notably of sports and broadcast content, and overall viewing was up 1.3 per cent compared to December 2022. Despite the monthly increase of […]

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]