Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]

Americans spend almost 20 per cent of every day with audio, reports Nielsen. In Q2 2024 that translated to 4 hours and 5 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio, accoridng to The Record – a quarterly look at how US audiences divide […]

Nielsen’s The Gauge report for June shows 40.3 per cent of time spent watching TV in the US in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2 per cent in June to push the […]

Nielsen has announced that Jared Grusd has been named Chief Executive Officer (CEO) of Gracenote, effective immediately. Grusd will lead Gracenote in driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to […]

Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in HMN’s Converged platform. Converged […]

Nielsen’s May 2024 report of The Gauge revealed a potent Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming in the US. After seven seasons on CBS, Young Sheldon concluded its strong run in a series finale which drew 11.74 million viewers (L+7). The sitcom […]

Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]

YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]

Gracenote, the content data business unit of Nielsen, has released a report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in […]

Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]