According to Nielsen Media Research, the inaugural season of Thursday Night Football on Prime Video featured the most streamed NFL contests ever and attracted audiences that were considerably younger, watched more minutes of the game, and commanded higher household incomes than NFL viewers on broadcast and cable platforms. Thursday Night Football finished the season with the […]
Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]
Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]
Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. Initially created as an exchange for a […]
Time spent watching television climbed for the second consecutive month in the US during October according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. The 2.2 per cent monthly increase in TV consumption was underpinned by the nearly 10 per cent jump in broadcast viewing compared to September, bringing the category up to […]
Nielsen has announced that TelevisaUnivision, the Spanish-language media and content company, has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December. As part of the new agreement, which commences in January 2023, TelevisaUnivision will utilise the full suite of solutions under Nielsen ONE, along with Nielsen […]
Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 […]
Nielsen’s Diverse Intelligence Series report, Amplifying Black voices in media: Creating informed, thoughtful and authentic experiences, explores why 2022 saw a 10 percentage point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. The report delves into the reasons behind this decline, examining the […]
Gracenote, the content solutions pillar of Nielsen, has debuted Gracenote Studio Solutions, a portfolio of offerings designed to help Hollywood streamline content operations and optimise internal processes. The new product suite provides entertainment professionals focused on creative development, production, business affairs and legal with critical data accessible through powerful tools to inform smarter decision-making. Gracenote […]
Audience measurement, data and analytics specialist Nielsen has confirmed that streaming platform Roku will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Marketers running ads with Roku can now deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen […]