Viewers from around the world tuned into Netflix on December 25th as the Chiefs vs Steelers NFL game drew 30 million global average minute audience (AMA) and Ravens vs Texans attracted 31.3 million. The two games averaged 26.5 million US viewers, according to the Nielsen Big Data + Panel. Both games dominated Netflix on December […]
December 25th was a record-breaking day for Netflix and the NFL, with an unduplicated audience of nearly 65 million US viewers according to data from Nielsen. Baltimore Ravens vs Houston Texans (24.3 million average minute audience (AMA)) and Kansas City Chiefs vs Pittsburgh Steelers (24.1 million AMA) were the most-streamed NFL games in US history, […]
Pop star Beyoncé performed a halftime show during Netflix’s first-ever NFL Christmas Gameday as the Houston Texans hosted the Baltimore Ravens at NRG Stadium live on Netflix. This special performance took place in Beyoncé’s hometown of Houston, Texas, produced by her company, Parkwood Entertainment and Jesse Collins Entertainment. The expansive performance featured a slew of […]
YouTube has revealed new insights about viewing in the living room. Total daily viewing via a TV set has reached 1 billion hours, the Google division said. The scale is consistent with Nielsen’s monthly Gauge report, where YouTube has consistently outranked Netflix and other streamers. Viewing time of sports content via TV sets rose 30 […]
Chyron has announced updates to Virtual Placement with new tools and enhancements tailored to American football broadcasts. Virtual Placement 7.7 is designed to elevate the game-day viewing experience with dynamic and automated graphics. From field goal targeting to updated red zone features, this release provides broadcasters and venue operators with tools to enrich storytelling and […]
Pop superstar Beyoncé will perform during the first-ever NFL Christmas Gameday live on Netflix this December 25th. The performance will take place during the second of Netflix’s two games, as the Houston Texans host the Baltimore Ravens at NRG Stadium. This performance in her hometown of Houston, Texas, produced by her company, Parkwood Entertainment and […]
On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]
Prime Video has announced that the It’s in the Game: Madden NFL docuseries will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on November 26th. The Thanksgiving week launch honours the legacy of coach John Madden, who as an NFL announcer called 20 Thanksgiving games. Madden NFL is one of […]
Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]
NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]