Streamers will account for a fifth of global sports rights spend in 2025 according to Ampere Analysis sports media rights data. Their combined spend on sports rights is forecast to reach $12.5 billion (€11.9bn) this year. Much of this growth is driven by the expanding sports budgets of Netflix and Amazon, however, sports streaming platform […]

NBA All-Star 2025 is headed to the San Francisco Bay Area and, for the first time fans, will be able to catch unique versions of the live, immersive streams via a Meta Quest headset from February 15th – 16th with Xtadium and NBA Arena. The State Farm All-Star Saturday Night action starts at 5:00 pm […]

The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement.  Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]

DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]

Liberty Media has announced that Derek Chang has been appointed President and Chief Executive Officer. Chang is a veteran executive across the global media, sports and entertainment industries. He has led operating, corporate development and investment teams at prominent companies during various stages of growth including EverPass Media, the NBA, DirecTV, Scripps, Charter and TCI. […]

The NBA has reported that its NBA App is growing with momentum across Europe and the Middle East with over six million downloads since launching in September 2022. In the UK, viewership of all live and off-court content on the app has increased by 52 per cent year on year, with UK users spending an […]

This season, NBA viewership on ESPN platforms in the US is up five per cent from the same time last year, according to Nielsen. Through 34 games, NBA games on ESPN platforms are averaging 1,959,000 viewers. Audience gains were driven by the five games on Christmas, which was ESPN’s most-watched NBA Christmas since 2019. An […]

This festive season, UK sports fans are in for a double dose of excitement. While Boxing Day football matches are a cherished tradition, the NBA brings the action a day earlier with a solid slate of Christmas Day games. The 77th NBA Christmas Games comprises of five match-ups… 17:00 GMT – San Antonio Spurs @ […]

The NBA and Warner Bros Discovery (WBD) have reached an agreement that will extend their long-standing media partnership an additional 11 years. Per the terms of the agreement, the NBA and WBD will expand their business partnership including several components that will promote NBA content and accelerate the growth and reach of TNT Sports and […]