A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]

DAZN, the sports streaming platform, has announced the launch of DAZN Basketball – dubbed ‘the Global Home of Basketball’ – marked by the appointment of Chus Bueno as Managing Director of Basketball. Before joining DAZN, Bueno significantly advanced the strategic direction for Legends in the Iberian market. His past roles include Vice President of NBA […]

Warner Bros Discovery (WBD) has announced that the sports and news content within the Max streaming platform will remain available at no additional cost to Standard and Premium tier subscribers in the US. It was originally announced that a B/R Sports add-on would become available to Max subscribers at an additional cost. “This path will […]

Streamers will account for a fifth of global sports rights spend in 2025 according to Ampere Analysis sports media rights data. Their combined spend on sports rights is forecast to reach $12.5 billion (€11.9bn) this year. Much of this growth is driven by the expanding sports budgets of Netflix and Amazon, however, sports streaming platform […]

NBA All-Star 2025 is headed to the San Francisco Bay Area and, for the first time fans, will be able to catch unique versions of the live, immersive streams via a Meta Quest headset from February 15th – 16th with Xtadium and NBA Arena. The State Farm All-Star Saturday Night action starts at 5:00 pm […]

The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement.  Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]

DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]

Liberty Media has announced that Derek Chang has been appointed President and Chief Executive Officer. Chang is a veteran executive across the global media, sports and entertainment industries. He has led operating, corporate development and investment teams at prominent companies during various stages of growth including EverPass Media, the NBA, DirecTV, Scripps, Charter and TCI. […]

The NBA has reported that its NBA App is growing with momentum across Europe and the Middle East with over six million downloads since launching in September 2022. In the UK, viewership of all live and off-court content on the app has increased by 52 per cent year on year, with UK users spending an […]

This season, NBA viewership on ESPN platforms in the US is up five per cent from the same time last year, according to Nielsen. Through 34 games, NBA games on ESPN platforms are averaging 1,959,000 viewers. Audience gains were driven by the five games on Christmas, which was ESPN’s most-watched NBA Christmas since 2019. An […]