Advanced Television

NBA

IMDb TV greenlights original series Primo

IMDb TV has announced a greenlight for Primo(working title), a new comedy series from Shea Serrano and Michael Schur. The single-camera series, inspired by Serrano’s life growing up in San Antonio, will stream exclusively in the US and UK on IMDb TV, Amazon’s premium free streaming service. Primo is a heartwarming and highly entertaining coming-of-age […]

October 26, 2021

190 NBA games live on Sky Sports this season

The NBA’s landmark 75th Anniversary season that tips off this week will feature a record-equaling 48 games in primetime in Europe as part of the league’s ‘NBA Saturdays and NBA Sundays presented by NBA 2K22’ primetime initiative. Week 1 will see the Cleveland Cavaliers host the Atlanta Hawks live on October 23rd with the Charlotte […]

October 22, 2021By Nik Roseveare

Antetokounmpo brothers movie to premiere on Disney+

Rise, a new film from Disney based on the triumphant real life story about the remarkable family that produced the first trio of brothers to become NBA champions in the history of the league – Giannis and Thanasis Antetokounmpo of the Milwaukee Bucks and Los Angeles Laker Kostas Antetokounmpo – will debut in 2022 on […]

October 21, 2021By Nik Roseveare

MLB plotting streaming platform?

Major League Baseball (MLB) is said to be in talks to launch a new video-streaming service in the US that would enable fans to watch their teams’ home games without a cable-TV subscription. The service could launch as early as the 2023 season, according to reports. The NBA and the NHL are also said to […]

October 19, 2021

Google, NBA sign marketing and tech partnership

Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first presenting partner of the NBA Playoffs with integration into […]

October 19, 2021

Jordan ups Sportsradar investment

Sportradar, a global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue, announced today that Michael Jordan, NBA legend and early Sportradar investor, will serve as a special advisor to Sportradar’s Board of Directors, while also increasing […]

September 22, 2021

Research: “Is the death of TV sport viewing exaggerated?”

A report from MoffettNathanson Research (MN) looks at the “pathetic” viewing numbers for the Tokyo Olympics and compares and contrasts them with previous Games. But the study says that all TV sports viewing in the US, including the NBA, MLB, Masters and the NHL, have suffered serious declines over the past year. The Olympics were […]

September 15, 2021By Chris Forrester

Italy: Eleven scores EuroLeague rights

The Eleven Group has acquired exclusive digital rights in Italy to the EuroLeague and EuroCup for the next three seasons. Eleven will stream every game from European basketball’s top-tier competitions from 2021 to 2024, including every minute of the Italian teams – X Armani Exchange Milan, Virtus Segafredo Bologna, Umana Reyer Venice and Dolomiti Energia […]

September 14, 2021

Kevin Durant’s Swagger to debut on Apple TV+ on Oct 29

Apple today announced that the first season of the highly anticipated drama series, “Swagger”  from creator and showrunner Reggie Rock Bythewood, NBA superstar Kevin Durant and Imagine’s Brian Grazer, will premiere globally on Apple TV+ on October 29, 2021. The 10-episode first season will premiere with the first three episodes, followed by one new episode […]

September 10, 2021

fuboTV adds CuriosityStream, Curiosity Channel

Curiosity, the global factual media company, and fuboTV, the US sports-first live TV streaming platform, have announced a multi-year distribution partnership. Through the agreement, the linear channel, Curiosity Channel, will launch immediately for fuboTV viewers in the US, and the Curiosity tream VoD service will roll out for viewers in both the US and Canada […]

August 23, 2021