Advanced Television

MSNBC

Sky News coverage on MSNBC

Sky News has announced a multi-year deal with MSNBC, the US news network, which will pay for the use of its cross-platform coverage. The channel’s live broadcasts, TV packages and online journalism are to be used by MSNBC as part of a commercial agreement, the details of which were not disclosed. All Sky News’ British and […]

September 25, 2025

MSNBC becoming MS NOW

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, ahead of the spinoff of the bulk of parent Comcast’s NBCUniversal cable networks later this year. Comcast is moving forward with plans to spin off most of its cable networks, including CNBC and USA, into a new company called Versant […]

August 18, 2025

SpinCo first management changes

With the looming split from NBCUniversal, MSNBC will get a new president. Rashida Jones told staff this week that she will exit the company after four years leading MSNBC. Mark Lazarus – who will be CEO of new company SpinCo once Comcast separates its cable TV channel business from the rest of NBCUniversal – said […]

January 14, 2025

CNN bounces back in US ratings

CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers. In the first month of this US presidential election year, CNN says its […]

February 1, 2024By Chris Forrester

Study: Tectonic shifts in US media consumption

Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]

September 17, 2021