AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]

NFL Sundays are no longer confined to living-room TVs or crowded sports bars. Today’s fans expect to watch games anytime, anywhere, and on any device, and mobile streaming delivers precisely that. As consumption habits evolve, the NFL embraces streaming platforms and mobile-first technology to reach broader, younger, and more engaged audiences. With near-zero lag streams, […]

Interactive entertainment now sits at the centre of digital media. You see it every time a live stream reacts to chat, a second-screen poll changes what happens next, or a game event becomes the topic of the week on social video. This shift matters because it changes how you spend time, how you choose what […]

5G Standalone (SA) deployments have triggered a notable 2025 growth in the number of communications service providers (CSPs) offering differentiated connectivity commercial models based on 5G SA Network Slicing – where CSPs guarantee quality of service for customer use cases through the allocation of slices of the network, according to the November 2025 Ericsson Mobility […]

Ofcom’s annual Connected Nations report finds that Brits used nearly a fifth (18 per cent) more mobile data in 2025 than the previous year, totalling over 1.2 billion GB each month. That’s the equivalent of streaming 400 million football matches in HD, watching 315 billion TikToks, or sending 1.3 quadrillion text-only WhatsApp messages. While 4G […]

Luxembourg-based OQ Technology, a pioneering European direct-to-device (D2D) satellite connectivity provider with 60 MHz of high-priority MSS S-band spectrum, has achieved a major technological milestone using its Low Earth Orbit (LEO) satellite constellation to successfully deliver Europe’s first direct-to-mobile emergency broadcast message from space — transmitted directly to standard smartphones without any hardware or software […]

As mobile gaming accelerates across the Asia-Pacific region, broadcasters are beginning to view it not as competition, but as a model for engagement. In New Zealand, where mobile connectivity and streaming adoption are among the highest in the world, the overlap between broadcasting and interactive play is reshaping how audiences experience entertainment. The entertainment industry […]

A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]

More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]

In the third quarter of 2025, Orange has reported that Group revenues increased 0.8 per cent YoY (+€83 million) thanks to growth in retail services (+2.6 per cent or +€192 million), partly offset by the trends in wholesale services (-5.2 per cent or -€78 million), equipment sales (-1.4 per cent or -€9 million) and other […]