According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3 billion (€231.1bn) in 2024, up 14.3 per cent year-on-year. Data from GWI shows that time spent with social platforms has increased by 50 per cent since […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

TAG (Trustworthy Accountability Group), the global certification programme to strengthen safety and transparency in digital advertising, has awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, […]

LG Electronics is ramping up its strategic collaboration with Meta Platforms, aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space. LG’s top management, including CEO William Cho and Park […]

Mark Zuckerberg, CEO of Meta Platforms, recently disclosed plans regarding the development of generative AI, with a specific emphasis on creating AI assistants tailored for businesses and content creators. With Meta’s main focus on the metaverse and a consistent track record of innovation in AI, the company is strategically positioned to deliver generative AI products […]

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, […]

Meta’s social media app Threads has gone live in the European Union, five months after its release in other parts of the world including the US and the UK. Meta boss Mark Zuckerberg created the platform as a rival to Elon Musk’s X – formerly Twitter – but it was not made available in the […]

Apple is arguing with the European Union over the EU’s Digital Markets Act (DMA) and arguing against the EU’s requirement which would require Apple to open its platforms and services to other companies. One major change from the DMA would be the requirement to allow users to sideload apps outside of the App Store. Apple […]

On October 27th, the EDPB adopted an urgent binding decision instructing the Irish (IE) DPA as lead supervisory authority (LSA) to take, within two weeks, final measures regarding Meta Ireland Limited (Meta IE) and to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate […]