Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]

Meta has launched Meta Quest+, a virtual-reality (VR) subscription gaming service. For $7.99 (€7.31) per month, or $59.99 annually, users will gain access to two hand-picked VR titles every month. Users who sign up now through July 31st will get the first month for $1. “With a combination of VR’s biggest hits, hidden gems, and […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]

The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]

Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]

Peacock is now available on Meta Quest 2 and Meta Quest Pro in the US and certain US territories, marking the first time the streaming service is available on a virtual reality (VR) headset. Users can sign up to watch thousands of movies, TV shows, MLB, WWE, Premier League and NFL games, and other sports […]

Non-traditional categories of digital gaming, online video, messaging apps, smart home and digital music are showing faster growth, with projected five-year CAGRs of 5 per cent – 21 per cent according to research from Omdia. Although of smaller value than established telco services such as mobile data, pay-TV and broadband, these fast-growing markets are forecast […]

Global shipments of AR/VR headsets in 2022 declined 20.9 per cent year om year to 8.8 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline was not completely unexpected, given the limited number of vendors in the market, a challenging macro-economic environment, and a […]

Investment bank Jefferies has used its University team to undertake a deep dive into AI and explore the possible winners in the technology sector. Jefferies says that the excitement around AI is justified, and it believes that AI tech has the potential to disrupt large parts of the white-collar workforce in time. However, Jefferies stated […]

Plume, the personalised communications services pioneer, has revealed insights into the virtual reality device market following a global study conducted from homes powered by its cloud-driven solution. Plume has connected more than 2.2 billion WiFi-enabled devices and currently manages over 45 million locations in the Plume Cloud globally. This latest update explores the popularity and […]