Vodafone, Meta, and Google have released a white paper detailing the benefits of advanced video compression technology in mid and low tier smartphones to enhance the viewing experience for more people. The technology will also free up network capacity for all users while optimising computing power and storage. In the joint white paper, the companies […]

A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]

A TrendForce report, 2025 Near-Eye Display Market Outlook and Technology Analysis, reveals that the AR glasses market is gaining momentum in 2025 as international brands unveil prototypes and Meta prepares to launch its Celeste AR glasses. Combined with falling OLEDoS product prices, global AR shipments are expected to reach 600,000 units in 2025. In the […]

DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]

US Senator Josh Hawley (R-Mo.) has chaired a Judiciary subcommittee hearing revealing Big Tech’s role behind the unchecked piracy of copyrighted content to fuel companies’ artificial intelligence (AI) models. The hearing featured witness testimony from bestselling author David Baldacci as well as AI experts and law professors who lent credence to Senator Hawley’s claim: AI […]

French internet traffic saw an increase of 9.2 per cent year-on-year, to 50.8 Tb/s, according to Arcep’s annual The State of Internet in France report. Five ‘Big Tech’ US companies – Netflix, Akamai, Google, Meta and Amazon – together generated 47 per cent of this traffic, down from 53 per cent in 2023. With a […]

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API. The integration brings Threads ad support into Innovid’s Social Ads Manager, enabling marketers to activate the channel alongside other Meta properties. With more than 350 […]

DAZN, the sports streaming platform, has announced a partnership with Meta to launch an extended reality (XR) version of its app for Meta Quest devices. Developed in collaboration with spatial computing pioneers Immersiv.io, the app delivers a fully immersive viewing experience for the FIFA Club World Cup 2025.  Launching exclusively in the US via the […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. “We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure […]

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]