Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network. Both enhancements are now available, giving advertisers a more complete view of campaign performance across today’s […]
Cloudflare, the connectivity cloud company, has published its sixth annual Year in Review, a comprehensive look at how the internet behaved in 2025. The report – accompanied by a spotlight on the most popular internet services – highlights the most significant internet trends, traffic patterns and security insights from the past year. Global internet traffic […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
DoubleVerify, the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered classification technology to gain transparency into the content and context surrounding their ads on Threads […]
Vodafone, Meta, and Google have released a white paper detailing the benefits of advanced video compression technology in mid and low tier smartphones to enhance the viewing experience for more people. The technology will also free up network capacity for all users while optimising computing power and storage. In the joint white paper, the companies […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
A TrendForce report, 2025 Near-Eye Display Market Outlook and Technology Analysis, reveals that the AR glasses market is gaining momentum in 2025 as international brands unveil prototypes and Meta prepares to launch its Celeste AR glasses. Combined with falling OLEDoS product prices, global AR shipments are expected to reach 600,000 units in 2025. In the […]