TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]
Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]
The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]
Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]
Barb, the UK TV measurement body, has announced that it is searching for its next Chief Executive following Justin Sampson’s decision to step down from the role in 2026. Barb noted that it is “on the verge of another wave of innovation designed to ensure the measurement and reporting of audiences to linear, streaming and […]
SeenThis, the adaptive streaming technology company, has announced a new partnership with On Device, a brand lift measurement company, to bring clients independently validated insights into the impact of their campaigns. Through this collaboration, SeenThis can now provide brand lift studies (BLS) that measure real-world outcomes such as awareness, consideration, and purchase intent, powered by […]
Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi, have announced a strategic partnership to integrate TiVo’s enriched programme metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital. The collaboration brings together measurement across linear, CTV, FAST, and […]
Nielsen, the specialist in audience measurement, has announced a strategic collaboration with Adelaide to create a way to understand campaign effectiveness across reach and attention measurement. With this integration, Adelaide, a player in attention-based media quality measurement, becomes the latest company to join Nielsen’s Outcomes Marketplace within Nielsen ONE. Adelaide’s omnichannel metric AU, which measures […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of two initiatives designed to foster collaboration between emerging technology companies and established industry leaders: the CIMM Startup Programme and the CIMM Innovation Showcase. The CIMM Startup Programme is a new membership programme where five companies will be selected each year to join CIMM […]