SeenThis, the adaptive streaming technology company, has announced a new partnership with On Device, a brand lift measurement company, to bring clients independently validated insights into the impact of their campaigns. Through this collaboration, SeenThis can now provide brand lift studies (BLS) that measure real-world outcomes such as awareness, consideration, and purchase intent, powered by […]
Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi, have announced a strategic partnership to integrate TiVo’s enriched programme metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital. The collaboration brings together measurement across linear, CTV, FAST, and […]
Nielsen, the specialist in audience measurement, has announced a strategic collaboration with Adelaide to create a way to understand campaign effectiveness across reach and attention measurement. With this integration, Adelaide, a player in attention-based media quality measurement, becomes the latest company to join Nielsen’s Outcomes Marketplace within Nielsen ONE. Adelaide’s omnichannel metric AU, which measures […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of two initiatives designed to foster collaboration between emerging technology companies and established industry leaders: the CIMM Startup Programme and the CIMM Innovation Showcase. The CIMM Startup Programme is a new membership programme where five companies will be selected each year to join CIMM […]
OnDemandIQ, a Singapore-based innovator in streaming analytics and audience measurement, has announced a partnership with INTAGE, a specialist in marketing research and consumer insights. This collaboration will extend OnDemandIQ’s dashboard-delivered audience measurement tools to markets of Japan and South Korea. OnDemandIQ currently operates in Taiwan and Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, and Thailand), offering […]
Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Nielsen ONE. The companies are also planning to integrate Nielsen’s insights to Open Media Studio (OMS) – an end-to-end media delivery platform within WPP Open, WPP’s […]
Barb, the audience measurement and television ratings organisation, has issued an invitation to tender (ITT) for its Establishment Survey. Barb’s Establishment Survey is an ongoing survey of UK households, with three core objectives: To provide population estimates for access to and ownership of TV viewing equipment for universe estimation To set profile targets for Barb […]
Samba TV, a specialist in AI-driven media intelligence, has announced a strategic partnership with Kochava, the omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry’s most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale. Marrying Samba TV’s first-party viewership data with Kochava’s […]
iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data. He joins iSpot from Integral Ad Science (IAS), where he served as SVP […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV programme-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership […]