Barb, the UK audience measurement specialist, has announced that Caroline Baxter has been appointed as Chief Executive. Baxter’s appointment comes as the company is on the verge of another wave of innovation designed to ensure the measurement and reporting of audiences to linear, streaming and video-sharing services is fit for the future. Since joining Barb […]

Barb, the UK audience measurement specialist, has added pre-campaign planning functionality to Barb Ads Hub, its new analytics system for full-cycle ad campaign planning and reporting. The inclusion of pre-campaign planning means Barb Ads Hub is now the single port of call for all UK advertising buyers and sellers’ pre- and post-campaign planning needs. Users […]

The Coalition for Innovative Media Measurement (CIMM) and 4As has released findings from a joint study, co-sponsored by Kochava, Nielsen, and TechEdge, examining how major US advertisers evaluate and prioritise media measurement across today’s increasingly complex TV and video ecosystem. Authored by Sarah Mansfield, Alice Sylvester and Leslie Wood, the study finds that while advertisers have unprecedented access […]

Nielsen, the audience measurement, data and marketing intelligence specialist, has introduced more than 200 new advanced audiences segments. They are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE. The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, […]

On April 6th, the National Media Onderzoek (NMO) will launch Total Video, an expansion of its TV and video audience measurement that from then on will capture all types of viewing behaviour in the Netherlands: linear, time-shifted, and on-demand. This launch marks the second phase of the NMO Viewing measurement, conducted by Kantar Media, and […]

TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]

The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]