Magnite, the independent sell-side advertising platform, has been selected to extend programmatic automation to DirecTV’s traditional television inventory in the US. The initial launch will focus on VoD, with the end goal of DirecTV enabling additional linear inventory programmatically within the next year. “DirecTV Advertising aims to make all our inventory, including our traditional television […]
Magnite, the independent sell-side advertising platform, has announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats. “We developed Deal Discovery to improve communication between publishers and buyers and allow them to more effectively collaborate,” said Rebecca Ackers, Managing Director for UK […]
Magnite, the independent omnichannel sell-side advertising platform, has announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time. Magnite saus the acquisition accelerates its seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition […]
Magnite, the independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite […]
Magnite, the independent sell side advertising platform, has announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. Magnite says that LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure. By leveraging […]
Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand […]
Magnite has appointed Julie Selman as the Head of EMEA and Rebecca Ackers to take her place as Managing Director for UK and Nordics. As Head of EMEA at Magnite, Selman oversees the commercial strategy, planning, product requirements and business development for the entire region. She has over 15 years of experience working across the […]
SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International. Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the […]
Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]