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luke littler

Sky extends PDC rights

Ahead of the 2025 Premier League Darts season, Sky and the Professional Darts Corporation (PDC) have announced a five-year rights extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration. The new deal will include over 60 days of exclusively live coverage from some of the biggest darts […]

February 4, 2025By Nik Roseveare

Sky Sports: Peak 3.1m watch Littler win darts final

Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace. Whilst short of last year’s record (3.1 million […]

January 6, 2025By Nik Roseveare

ITV extends Matchroom deal

ITV will continue to televise major snooker and darts events following the signing of a one-year extension with Matchroom. The deal will see World Snooker Tour’s British Open, Champion of Champions, Players Championship and Tour Championship continue to receive free-to-air coverage across ITV and ITVX. The extension also includes a host of Professional Darts Corporation […]

September 24, 2024

Survey: Littler boosts interest in darts dates

People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]

February 2, 2024

Luke Littler to make FTA TV debut on ITVX

Luke ‘The Nuke’ Littler, the teenage darts sensation and breakout star from the most recent PDC World Darts Championship, in which he entertained millions across the country in becoming the tournament runner-up, can be seen live in action on free to air television this January on ITVX. Littler has been announced as one of the […]

January 10, 2024By Nik Roseveare

Sky Sports pulls record audience for World Darts final

A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]

January 4, 2024By Nik Roseveare