Advanced Television

J.D. Power

Study: US cable TV users stay despite low satisfaction

Many US cable television subscribers remain with their providers due to barriers such as restrictive contracts, limited provider availability by location, and the complexity of switching, which is why subscribers stay despite lower satisfaction levels than live TV streaming, according to the J.D. Power 2025 US Television Service Provider Satisfaction Study. Specifically, Cable TV customers […]

September 19, 2025

Study: SVoDs raise US customer expectations

As options for streaming services increase, so do customer expectations of those services, according to the J.D. Power 2021 U.S. Residential Television Service Provider Satisfaction Study. Streaming services provide cost-effective, personalised and convenient content, which effectively compete against traditional TV providers. Additionally, the study finds that satisfaction with cost of service among residential television customers […]

September 24, 2021