ITV and Twitter have announced a new multi-year content partnership in the UK, which will bring the best of the broadcaster’s output to the platform alongside new content activations. The partnership will bring over 1,200 real-time highlights to Twitter, including events from popular shows such as Love Island and I’m a Celebrity… Get Me Out […]
The FIFA World Cup Play-Off Final will be shown on free to air TV on Sunday 5th June on ITV [and also on STV in Scotland], following a deal with rights holder Sky. Coverage of the match, which takes place at the Cardiff City Stadium, will see Wales play against either Scotland or Ukraine. The […]
The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on May 21st saw a record setting live cumulative viewership of 3.6 million globally across DAZN, DAZN’s UWCL YouTube channel, and 11 free-to-air channels in Europe. This marks a 56 per cent increase in audience compared to last season’s final. This was the first year […]
O2 has announced it is the official network sponsor for ITV’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the network seeks to remind Love Island fans that O2 is now the only major network that does not charge its customers to roam in Europe up to 25GB. The […]
Cardiff will play host to the inaugural Wales Screen Summit (WSS)/Copa Cyfryngau Cymru, on the 15thand 16th June 2022. This leading industry event will showcase the incredibly rich and diverse productions happening in Wales, as well as tackling some of the industry’s biggest issues and threats. Compelling panels featuring channel bosses, award-winning directors, commissioning editors and development producers will ensure the […]
Emmi CAFFÈ LATTE has become the official iced coffee sponsor of ITV2’s popular reality show, Love Island, which returns for its eighth series on June 6th. Brokered by Emmi’s media agency Electric Glue, appointed last Autumn following a competitive pitch, the sponsorship is a perfect fit given the popularity of the show among CAFFÈ LATTE’s […]
The UEFA Women’s Champions League Final was watched by a live peak audience of 372,000 on ITV4 on the evening of May 21st. Following a deal announced last week with rights holders DAZN, the match between Barcelona and Lyon was made available free to air on ITV4 and ITV Hub. Coverage of the match, which […]
ITV has released data for drama The Thief, His Wife and The Canoe showing that the total audience for the first episode rose by 5.4 million viewers in the 28 days after the initial broadcast, with the four-part series as a whole averaging a total audience of over 9 million viewers, up by 5.1 million/123 […]
Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for clothes. eBay UK, which has seen one pre-loved fashion sale every second so far in 2022, is the first pre-loved fashion partner to couple up with the hottest show on TV. The […]
The UK government has postponed its planned advertising restrictions on high fat, sugar-rich and salty products (so called HFSS foods). The products were expected to be prohibited in the near future – but now the government says it will look again at the restrictions in a year. The news was a boost for ITV; The […]