ITV has launched a new tool for advertisers – Automated Contextual Targeting (ACT) – providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns. Developed by ITV’s AdLabs advertising innovation group, ACT has launched with Boots and Sainsbury’s as pioneering launch partners, and will soon be available via Planet V […]

ITV, the UK’s largest commercial broadcater, recorded revenues of £2.52 billion (€2.8bn) for the first nine months of 2022, a year-on-year increase of 6 per cent. Advertising revenues saw a 14 per cent drop in Q3, but with the World Cup on the horizon, ITV said it expected ad revenue to ease by 1-1.5 per […]

ITV and the BBC will show both UEFA Euro 2024 and UEFA Eueo 2028 under a new deal agreed with UEFA.The broadcasters will split the rights to each tournament equally, with matches divided between broadcasters until a shared final. This arrangement maintains free to air coverage of the men’s UEFA European Championships and reflects the […]

ITV has confirmed that its new streaming platform, ITVX, will roll out in the UK on December 8th. Replacing ITV Hub as the online home of all ITV content, ITV says that viewers can expect a new and improved product experience, as well as more new and exclusive programmes to stream for free. ITVX will […]

Investment bank Berenberg is maintaining its ‘SELL’ advice on UK commercial broadcaster ITV to clients. Moreover, the bank is also cutting its advertising revenue estimates for the broadcaster saying that demand has dropped “quite sharply” for Q4/2022. The bank suggests that ITV is not alone, noting: “Across Europe, the advertising environment is deteriorating, and it […]

ITV has announced new measures to strengthen support for producers, including access to advice on sustainability topics on and off-screen for all producers, as well as publishing guidance and ideas on how to bring sustainability topics to life in on-screen content. ITV says the new measures align with its wider commitment to integrate sustainability across […]

ITV has announced the appointment of Richard Botchway to a new role of Assistant Commissioner in the Sport team, reporting to Director of Sport Niall Sloane. ITV said the new role has been introduced to help give an additional fresh approach to its sports coverage, particularly taking advantage of its forthcoming free streaming service, ITVX. […]

ITV Studios has acquired a majority stake in the Australian production company, Lingo Pictures. Led by Helen Bowden and Jason Stephens, Lingo Pictures will be ITV Studios’ first-ever Australian scripted label. Bowden and Stephens will continue to head up the business based in Sydney. As part of the wider ITV Studios Group, Lingo will sit […]

ITV Studios has granted exclusive metaverse rights for its The Voice talent show to the Virtual Brand Group (VBG) – a metaverse pioneer known for building immersive experiences and communities. VBG will will collaborate with ITV to develop, build and operate The Voice in the metaverse for the first time. Fans from across the world […]

Metavision has announced that a version of BBC Three show Wreck is available in the popular video game Fortnite. The experience, created by Metavision and 3D Lab and inspired by the new BBC Three show, has been launched in Fortnite Creative. Players taking part in the murder mystery set aboard the Sacramentum cruise ship are […]