ITV, Adylic, OMD and Tourism Ireland launch dynamic creative campaign
ITV, Adylic, OMD and Tourism Ireland have partnered to create a brand-new data-driven dynamic creative campaign on ITVX using Planet V, ITV’s programmatic video advertising platform, which will tailor the messaging that viewers see based on selected ITVX audience and contextual data sets. This is the first time that the UK’s biggest commercial broadcaster has […]








