Advanced Television

IPL

Australia: Foxtel extends IPL rights

The Foxtel Group has extended its long-term partnership with the Tata Indian Premier League which will see it continue as the exclusive tournament broadcaster in Australia with games to be shown live on Fox Sports, available on Foxtel and Kayo Sports, until at least 2027. The renewed five-year deal will see 74 matches made available […]

April 6, 2023

Planetcast scores IPL hat-trick

Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast), Viacom18 (domestic OTT on JioCinema), and Times Internet (international via Cricbuzz). Planetcast brings deep cricket video experience to its work with […]

April 4, 2023

WinZO launches new advertising campaigns for IPL

India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]

April 4, 2023

IPL cricket on DAZN in UK

Every match of the Indian Premier League (IPL) 2023 season will be available to watch in the UK and Ireland on DAZN. Starting on March 31st, all 74 matches, including the playoffs and finals, will be included in the DAZN subscription, at no extra cost.  The short format cricket tournament is in its sixteenth year. […]

March 27, 2023By Nik Roseveare

Live IPL on ITV

Sixteen Indian Premier League (IPL) are set to broadcast free-to-air in the UK, with ITV signing a deal with OTT broadcaster DAZN. According to a reports, the two broadcasters have partnered to take the current IPL rights away from Sky Sports on a five-year deal. ITV will air 16 of the regular season games, with […]

March 1, 2023

IPL broadcasting rights fetch $5.6bn

The streaming and TV rights for the Indian Premier League (IPL) have been sold for a record-breaking $5.6 billion (€5.3bn). Viacom18, backed by Indian billionaire Mukesh Ambani, acquired the streaming rights for a reported $2.6 billion, whilst Disney-owned Star India picked up the TV rights for a fee of around $3 billion. Two further rights […]

June 14, 2022

Report: Asia streaming adoption up 46% YoY

Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]

November 12, 2021

Disney wins on record IPL audience

The Indian Premier League (IPL) cricket tournament drew a record TV audience this year, delivering an advertising boost for Disney-owned broadcaster Star India. The Mumbai Indians beat the Delhi Capitals to the crown in the United Arab Emirates, where the two-month tournament, postponed twice by the pandemic, was held without crowds. There was a 24 […]

November 13, 2020

Sky’s IPL cricket attracting female viewers

Sky’s coverage of India’s Premier League cricket (IPL) is again proving to be the most-watched event in world cricket. Sky saw a total of 1.18 million individuals tune in to watch IPL coverage over the September 19th-20th weekend. In fact, Sunday’s match between Delhi Capitals and Kings XI Punjab averaged 108,000 viewers and Indian viewers […]

September 22, 2020By Chris Forrester