DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions. “DirecTV has been a trailblazer in addressable TV for nearly 15 years. Our longstanding […]
Global addressable advertising solutions company INVIDI Technologies has announced it will integrate campaign forecasting and scheduling optimisation from omnichannel adtech company Decentrix into both its new groundbreaking Conexus and INVIDI Edge platforms.Unveiled in February, Conexus allows programmers to easily execute national addressable campaigns at an unprecedented scope across multiple distributors. Distribution partners include DISH Network, DIRECTV, and […]
Global addressable advertising solutions company INVIDI Technologies’ CEO and Global Chief Technology Officer Bruce Anderson have unveiled INVIDI Conexus, the company’s platform that will allow programmers to execute national addressable campaigns at an unprecedented scope across multiple distributors. The new platform provides highly scalable national addressable minutes by cutting through the disparate distribution landscape easily […]
VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]
Addressable solutions company INVIDI Technologies and digital platform security specialist Irdeto are rolling out a ready-to-deploy integrated technology for pay-TV operators. Both companies will place an emphasis on the APAC, MENA, Sub-Saharan Africa, and India markets. The collaboration enables every television set-top box containing Irdeto’s broadcast middleware technology to become instantly addressable, allowing marketers to […]