Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22 per cent, the same as 2021. Worldwide mobile ad fraud rates were essentially unchanged, down 0.01 percentage points, declining from 0.4 […]
Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
Integral Ad Science, a player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business. IAS is now the first verification provider accessible within the APS […]
Digital media quality specialist Integral Ad Science (IAS) has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers. IAS says its independent, third-party ad verification programme for Netflix goes far beyond […]
Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]
Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]
Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]
Publica, a global CTV Ad Server owned by Integral Ad Science, has released Platform Connect; a new feature that will enable existing streaming publishers on the Publica platform to extend their audiences within a transparent and controlled ecosystem of trusted connected TV (CTV) publishers. The managed platform connection within the Publica CTV Ad Server now […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS surveyed US digital media experts — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in […]
Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]