The National Women’s Soccer League (NWSL) has agreed a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions. The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge […]
The Royal Dutch Football Association (KNVB) has announced a long-term agreement with sports marketing agency, IMG, to distribute the international media rights across its women’s football league and men’s domestic cup competitions, through to 2030. The agreement includes all international territories outside the Netherlands. IMG will partner with the KNVB to represent the media rights […]
Sports marketing agency IMG has launched its Digital Trends Report 2026, exploring the technologies and developments that will shape the sport and media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore the disruption of content distribution, Amazon’s unique position in […]
The Saudi Pro League (SPL) has extended its agreement with global sports marketing agency, IMG, to distribute the international media rights for the Roshn Saudi League (RSL) for the next four years. Since IMG started representing the league’s media rights in 2023, RSL distribution has grown significantly, with last season’s matches being aired in more […]
The Esports World Cup Foundation has partnered with sports marketing agency IMG to elevate the broadcast coverage and reach new global audiences for the Esports World Cup (EWC), the world’s largest eSports tournament and gaming festival, which has returned to Riyadh, Saudi Arabia from now through to August 24th. The agreement will see IMG provide […]
DAZN, the sports streaming entertainment platform, has partnered with sports marketing agency, IMG, to deliver its UK and global English-language programming for the FIFA Club World Cup 2025T. Throughout the tournament, IMG will host DAZN’s Global English production hub, providing production facilities and technical infrastructure, alongside global content operations, to deliver 1,000+ hours of DAZN’s […]
IMG, the sports marketing agency, has secured the rights to broadcast the FIFA Club World Cup 2025 to the inflight and cruise markets, in a deal negotiated with DAZN. The sublicense agreement grants IMG the live rights to broadcast more than 55 matches and 115+ hours of coverage from the tournament on the Sport 24 […]
SNTV, the sports video news agency, has launched a series of enhanced services to provide broadcasters and publishers with enhanced news coverage that meets the needs of today’s audiences. Among the new offerings are SNTV Live, mobile-first video formats, and custom-built remote commentary facilities in Singapore, designed to power sports narratives across global markets. The […]
IMG, the sports marketing agency, has secured the rights to broadcast the UEFA Women’s Euro 2025 competition on Sport 24, the live sports channel available on airlines and cruise ships around the world. The agreement grants exclusive live rights to broadcast the tournament globally on Sport 24’s channels. Taking place in Switzerland between July 2nd […]
The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]