IMG to manage archive rights for NWSL
December 16, 2025
The National Women’s Soccer League (NWSL) has agreed a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions.
The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.
Established in 2012, the NWSL represents the highest level of professional women’s soccer in the US.
“Partnering with IMG to manage our global archive rights is an exciting step for the NWSL,” commented NWSL Senior Vice President of Broadcast Brian Gordon. “This collaboration ensures our rich history is preserved and accessible with fans, broadcasters and storytellers around the world.”
Bill Hawes, Senior Director, Archive, IMG, added: “IMG is working closely with the NWSL to help it unlock greater value from its competitions. We’re pleased to start our partnership with the NWSL to help storytellers bring the league’s biggest stories to fans, broadcasters and brands around the world through its archive rights. The NWSL has an incredibly compelling growth story with a rich archive of footage that captures the talent, passion and moments that have built today’s game.”
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