US multiplay telco Verizon and The Walt Disney Company have extended their existing agreement, which Verizon says gives customers even more reasons to be on its network. Beginning August 20th, Disney+, Hulu and ESPN+1 will be included in select Mix & Match Unlimited wireless plans, along with features such as Apple Music and the ultra-fast […]
Findings from Hub Entertainment Research’s Predicting the Post-Pandemic study suggest that although pandemic-related increases in streaming, broadcast network, and YouTube viewing in the US are likely to persist after the crisis eases, one behaviour that has increased during the pandemic—video chats with friends and family—is at the top of the list of behaviours consumers will […]
The number of global gross SVoD subscriptions grew by 28 per cent in 2019. The net subscriber count rose by 55 million (16 per cent) in 2019 to total 403 million, according to Digital TV Research. Therefore, gross subscriptions are growing faster than net subscribers. This means
Hulu, the US streaming service, is introducing a new thought leadership research platform to the Streaming TV industry – Generation Stream. Hulu says Generation Stream is its commitment to deeply understanding the power and impact of the streaming movement and the generation of TV viewers reshaping how we watch TV. Over the course of the […]
Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]
Whip Media Group, a company offering data-driven content value management platform powering global entertainment organisations, has announced a strategic global partnership with BB, a media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more than 4+ million television episodes and movies across 60 […]
Research from cross-platform evaluation specialist Comscore shows a continued year-over-year (YOY) increase in VoD transactions as millions of Americans seek entertainment during the Covid-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels. Looking at YOY change by key genres, several […]
Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to […]
The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]
Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]