Hulu, the US streaming service, is introducing a new thought leadership research platform to the Streaming TV industry – Generation Stream. Hulu says Generation Stream is its commitment to deeply understanding the power and impact of the streaming movement and the generation of TV viewers reshaping how we watch TV. Over the course of the […]
Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]
Whip Media Group, a company offering data-driven content value management platform powering global entertainment organisations, has announced a strategic global partnership with BB, a media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more than 4+ million television episodes and movies across 60 […]
Research from cross-platform evaluation specialist Comscore shows a continued year-over-year (YOY) increase in VoD transactions as millions of Americans seek entertainment during the Covid-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels. Looking at YOY change by key genres, several […]
Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to […]
The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]
Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]
The surge in users of SVoD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from analyst firm Strategy Analytics. The report, Covid-19’s Impact on SVoD, surveyed a
The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]