Roku has announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering insights into the rapidly evolving US consumer shopping landscape as the country heads towards its first holiday season since the pandemic started. The findings of the survey of more than 2,000 US adults also offers a deep […]
The number of US SVoD subscriptions will climb from 203 million in 2019 to 317 million by 2025, despite already being the most mature market in the world. Even Netflix, the longest established platform, will add 10 million subscribers, according to Digital TV Research. This growth is overshadowed by Disney+ (27 million additions) and Hulu […]
According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]
Eastern Europe will have 26.42 million paying SVoD subscriptions by 2025, more than double the 10.26 million recorded by end-2019 according to the Eastern Europe SVOD Forecasts report from analyst firm Digital TV Research. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 […]
Keith Kupferschmid, CEO of pro-copyright lobbying body Copyright Alliance, has called on the US Congress to lead the way on tackling commercial streaming piracy. Writing an Opinion piece in political website The Hill, Kupferschmid notes that nowadays, three-quarters of American households subscribe to one of the major video streaming services, but when technologies grow this […]
The global population of TV and video streaming devices has now exceeded 1.1 billion, according to the latest analysis from Strategy Analytics’ TV Streaming Platforms service. The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14 per cent of devices […]
Consumer research from Leichtman Research Group (LRG) finds that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 69 per cent in 2018, and 52 per cent in 2015. In addition, 55 per cent of US households now have more than […]
Latin America will have 100.35 million SVoD subscriptions by 2025, more than double the 42.15 million recorded at end-2019, according to the Latin America SVoD Forecasts report from analyst firm Digital TV Research. “Latin America will enjoy a wave of US-based platform launches over the next year,” advises Simon Murray, Principal Analyst at Digital TV […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:
HJ Holdings, which operates Hulu in Japan, has added TV5MONDE Pacifique to Hulu’s live TV service. The general entertainment channel brings a variety of French programmes to Hulu’s lineup, including dramas, documentaries, lifestyle shows, kids programmes and live sports events. The launch on Hulu Japan coincides with the debut of the 2020/21 season of French […]