Beatrice Springborn has been named the new president of NBCUniversal’s Universal Content Productions. She replaces Dawn Olmstead, who is leaving to take over US entertainment company Anonymous Content as its new CEO and partner. Springborn most recently served at Hulu as vice president of content development. “If you want to build a winning team, you […]
Based on September 2020 results, analyst firm Digital TV Research expects five global platforms to have 678 million paying SVoD subscribers by 2025. Disney+ will add 112 million subscribers between 2020 and 2025 to take its total to 194 million. Netflix will increase by 73 million subscribers; revealing strong growth even for the longest established […]
The Mysterious Benedict Society, based on the bestselling book series by Trenton Lee Stewart, will be coming to Disney+ in 2021. This series was originally developed for Hulu. The show stars Tony Hale (Veep, Arrested Development) and Kristen Schaal (Bob’s Burgers, Flight of the Conchords), as well as an ensemble of young actors. Placed undercover […]
Findings from Hub Entertainment Research’s annual Conquering Content study, which tracks how TV viewers discover and watch new TV shows, suggests that a perfect storm of developments – the steady stream of new viewing platforms, the rapid growth in exclusive streaming content, and the continuing decline in MVPD subscriptions – has combined to accelerate the […]
Conviva has released its Q3 State of Streaming report, revealing that, globally, viewers spent 57 per cent more time streaming when compared to the same period last year, as the ongoing pandemic continues to keep people in their homes. Other highlights from the report include: Connected TV devices lost market share in viewing time but […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Roku has announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering insights into the rapidly evolving US consumer shopping landscape as the country heads towards its first holiday season since the pandemic started. The findings of the survey of more than 2,000 US adults also offers a deep […]
The number of US SVoD subscriptions will climb from 203 million in 2019 to 317 million by 2025, despite already being the most mature market in the world. Even Netflix, the longest established platform, will add 10 million subscribers, according to Digital TV Research. This growth is overshadowed by Disney+ (27 million additions) and Hulu […]
According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]