JW Player, the independent platform for video delivery and intelligence, has revealed its predictions for the video industry in 2021. “The pandemic heightened an already insatiable demand for video, and naturally brands and media companies want to capitalise on this demand,” said Dave Otten, JW Player CEO and co-founder. “Our player is live across over […]
The continued strength of the video streaming market is confirmed by the latest analysis from Strategy Analytics’ TV and Media Strategies research. The report, Q3 2020 Global VOD Service Competitor Review, found that the annual increase in global SVoD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 […]
Parks Associates has released the new whitepaper Improving OTT Customer Engagement with Smart Data on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40 per cent of US broadband households trialed at least one OTT service during the […]
2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital […]
The Walt Disney Company has detailed next steps in its global streaming expansion at its 2020 Investor Day, with new details on the future of its direct-to-consumer services Disney+, Hulu and ESPN+, a first look at its upcoming international general entertainment content brand, Star, and previews of all-new content. Bob Chapek, CEO at The Walt […]
Ampere’s latest analysis of the US and European SVoD market reveals that the average US streaming household now stacks an average of four different subscription video services. In the five largest Western European territories, streaming homes have an average of two services. The pandemic, national lockdowns, and the launch of new studio-backed subscription services have […]
Parks Associates research finds the overall annual churn rate for US OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46 per cent in Q3 2019 to 38 per cent in Q3 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even […]
Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Staff cuts are underway at Walt Disney’s Television Group following the recent consolidation of its TV operations to focus on streaming services. ABC Entertainment SVP Jennifer Mayo and David Marko, head of movies and mini-series respectively, are both on their way out according to Deadline. Andy Kubitz, EVP of programming strategy, is also believed to […]
Since the onset of the pandemic, 71 per cent of US consumers say they have increased their use of paid streaming services. The findings come from a new TransUnion survey administered in November – a follow up to a May survey which found 56 per cent of consumers had increased their usage since the pandemic began in […]