Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Staff cuts are underway at Walt Disney’s Television Group following the recent consolidation of its TV operations to focus on streaming services. ABC Entertainment SVP Jennifer Mayo and David Marko, head of movies and mini-series respectively, are both on their way out according to Deadline. Andy Kubitz, EVP of programming strategy, is also believed to […]
Since the onset of the pandemic, 71 per cent of US consumers say they have increased their use of paid streaming services. The findings come from a new TransUnion survey administered in November – a follow up to a May survey which found 56 per cent of consumers had increased their usage since the pandemic began in […]
Parks Associates has released its updated list of the top 10 US subscription OTT services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out […]
Leichtman Research Group (LRG) found that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 120,000 net video subscribers in Q3 2020, compared to a pro forma net loss of about 945,000 in Q2 2019. The top pay-TV providers now account for about 82.6 million […]
Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:
Beatrice Springborn has been named the new president of NBCUniversal’s Universal Content Productions. She replaces Dawn Olmstead, who is leaving to take over US entertainment company Anonymous Content as its new CEO and partner. Springborn most recently served at Hulu as vice president of content development. “If you want to build a winning team, you […]
Based on September 2020 results, analyst firm Digital TV Research expects five global platforms to have 678 million paying SVoD subscribers by 2025. Disney+ will add 112 million subscribers between 2020 and 2025 to take its total to 194 million. Netflix will increase by 73 million subscribers; revealing strong growth even for the longest established […]
The Mysterious Benedict Society, based on the bestselling book series by Trenton Lee Stewart, will be coming to Disney+ in 2021. This series was originally developed for Hulu. The show stars Tony Hale (Veep, Arrested Development) and Kristen Schaal (Bob’s Burgers, Flight of the Conchords), as well as an ensemble of young actors. Placed undercover […]
Findings from Hub Entertainment Research’s annual Conquering Content study, which tracks how TV viewers discover and watch new TV shows, suggests that a perfect storm of developments – the steady stream of new viewing platforms, the rapid growth in exclusive streaming content, and the continuing decline in MVPD subscriptions – has combined to accelerate the […]