Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities across both Ad Spend and Pricing datasets. Over the past several years, digital media has undergone rapid innovation. Ad placements are no longer uniform but highly […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 2o22. This is according to Guideline, a source of truth for advertising spend and pricing data, which captures actual agency media […]
As the latest BBFC Classification Guidelines come into effect, the organisation has revealed trust and support for its work is stronger than ever. Findings from the BBFC’s largest-ever public consultation – involving 12,000 people across the UK – show widespread trust and support for the BBFC, with recognition of its iconic age ratings at an […]
Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]
Today’s digital education landscape is constantly shifting with technological innovations and shifting learner preferences driving change. One emerging trend is advanced television platforms as a medium for providing educational content. This article investigates both opportunities and challenges involved with creating educational content for these platforms. If you need help with creating content, seek a paper […]
The BBFC has published its new Classification Guidelines, informed by its largest-ever public consultation. Throughout 2023, the BBFC spoke to 12,000 people across the UK to explore what matters most to audiences when it comes to classification. The research found people are now more concerned about depictions of violence on screen in content across all […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of spend against new entertainment programming (20.9 per cent) versus repeat entertainment programming (79 per cent). This is the deepest dip in share since the pandemic. According to Guideline, the WGA and […]
The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]