According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of spend against new entertainment programming (20.9 per cent) versus repeat entertainment programming (79 per cent). This is the deepest dip in share since the pandemic. According to Guideline, the WGA and […]

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]