Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI Era. As adoption of AI-powered entertainment experiences grows — especially among older Gen Alpha respondents (ages 13 and 14) — trust in […]
Gracenote, the content data business unit of Nielsen, is helping Samsung Electronics to bring entertainment experiences enabled by AI to Samsung smart TV users worldwide. Grounded by Gracenote metadata, Samsung will deliver advanced search capabilities enabling users to find precisely the TV shows, movies and sports programmes they want through more intuitive, conversational interactions. In […]
Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]
Nielsen’s Gracenote, a specialist in entertainment metadata, has announced the continuation of its partnership with Google. Through this partnership, Gracenote’s metadata will support up-to-date entertainment information for Google’s consumer-facing products and services, including AI experiences. “We’re excited to continue our work with Google to make it easier for people everywhere to find and watch the […]
Nielsen’s Gracenote has announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this role, Condon will be responsible for driving revenue across Gracenote’s advertising business, with a focus on accelerating adoption of its Content Connect CTV ad platform. Launched in December 2025, Content Connect brings Gracenote’s content intelligence into […]
Gracenote, the content data business unit of Nielsen, is helping TV providers sustain engagement between viewers and a universe of sports programming extending beyond live games. New enhancements to the Gracenote On Sports solution covering 160+ popular sports leagues – including the NFL, NBA, Premier League and Formula 1 – and competitions in 50+ countries […]
Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the launch of Gracenote Content Connect. The new platform provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) easy access to Gracenote’s standardised programme-level metadata. This facilitates precise programme-level ad targeting, better CTV […]
Gracenote has updated its Data Hub with Q4 2025 data. Key highlights from the new release include a decrease in total SVoD programming compared to the previous quarter, and an uptick in sports content across both SVoD and FAST platforms. Q4 2025 Data Hub Update Highlights SVoD Video distribution across five global SVoD providers (Apple […]
Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]
A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]