Prime Video has announced a March premiere date for Rory McIlroy: The Masters Wait, a feature-length documentary from Everyone Else, in association with Firethorn Productions, about Rory McIlroy’s winding road to his 2025 Masters victory and completing the career Grand Slam. The documentary will premiere exclusively on Prime Video in more than 240 countries and territories […]
The Indian Golf Premier League (IGPL) has announced a landmark $100 million capital commitment from ten franchise partners across India, marking the largest private investment in Indian golf history. Each franchise has committed approximately $10 million over ten years, signalling a long-term strategic bet on professionalizing and democratizing golf across India and beyond. The franchise […]
Sports Studio has announced that its streaming platform, Free Live Sports (FLS), whas added 10 new channel partners including NASCAR, Sports Illustrated TV, MSG Sports Zone, Tennis TV, Unbeaten, Waypoint TV, Overtime, Cirque du Soleil, World Surf League and Golf Network. The new partners deepen the FLS lineup with expanded live events, sports-centered storytelling, and […]
Sky and the PGA Tour have agreed a four-year extension to their partnership in the UK and Ireland, through to the end of 2029. This follows recent extensions to rights agreements with The Masters, the Ladies European Tour, DP World Tour, USGA and Augusta National, resulting in Sky Sports remaining the exclusive home of all […]
Deutsche Telekom has acquired a package of international golf content. Starting in January 2026, MagentaTV will present an extensive live golf offering with 131 tournaments. The year-round programme is available to MagentaTV customers at no extra charge and is included in all subscription plans. MagentaSport customers can also access the offering on the MagentaSport platforms […]
Sky Sports and Augusta National Golf Club have announced a new multi-year extension, keeping Sky Sports and NOW as the exclusive home of the Masters Tournament in the UK and Ireland. The renewed agreement will see almost 20 per cent more live coverage on Sky Sports across the week from Augusta National, including dedicated feeds […]
The Ryder Cup 2025 highlighted how premium global sporting events are reshaping their commercial models, combining record ticket pricing with experiential value, stable top-tier sponsorships, and sharply contrasting broadcast outcomes across markets. The tournament underscored the growing importance of fan experience, brand alignment, and regional viewership dynamics in determining returns for rights holders, sponsors, and […]
SES and PGA Tour Studios have announced an agreement to provide tournament content delivery and orchestration with SES’s hybrid IP, fibre and satellite network and the Sports Content Orchestration Enabler (SES SCORE) platform. PGA Tour Studios will utilise SES’s end-to-end sports technology and hybrid infrastructure to deliver over 5,000 hours of content annually worldwide. This […]
Sky and the Ladies European Tour (LET) have announced an extension to their long-standing partnership meaning Sky Sports and NOW remain the exclusive home of the Tour, including the next three editions of the Solheim Cup, until the end of 2030. The new deal takes the partnership into a landmark 30th year, where Sky will […]
Sky and the DP World Tour have announced a four-year partnership extension that will see Sky Sports and NOW remain the home of the Ryder Cup and DP World Tour until at least the end of 2029 in the UK & Ireland. The new deal, starting in 2026, will see Sky Sports exclusively broadcast the […]