FreeWheel, A Comcast Company and video advertising software provider, has announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and expanding FreeWheel’s international marketing team to support its business efforts in the UK and Europe. In her new, expanded role, Dremeaux will […]
Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strategus’s premium CTV inventory through FreeWheel’s Strata platform. The integration will make Strategus’s premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction […]
Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. The latest report, which […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]
Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty. In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its commitment to work with three attribution partners – TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist TVSquared. Freewheel says […]
Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch connected TV.