Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]
TV advertising technology platform FreeWheel has released findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimise the quantity and frequency of ads in an ad pod to improve viewer experience and brand results. The new findings come at a time when content continues to fragment […]
AudienceXpress, a Comcast Advertising company, has partnered with Epsilon, the advertising and marketing technology company, to introduce a new capability for enhancing audience-based, convergent television buying. This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic […]
AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]
FreeWheel, a technology platform for the television advertising industry, has officially certified Transmit, a technology platform that maximises the revenue of streamed content, as a server-side ad insertion software provider in this sector. Transmit, in particular, was awarded this certification for meeting FreeWheel’s industry guidelines and best practises for this programme. One noteworthy point: The […]
FreeWheel, the technology platform for the television advertising industry, has announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens. Available now to the company’s publisher clients in the US, Audience Manager enables execution at scale by simplifying audience creation […]
AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the first time live linear inventory was able to be purchased programmatically – in a real-time, biddable ad environment”. The company created and executed this […]
Despite continued economic caution among marketers, ad view growth on premium video remained healthy in both the US and Europe in the first half of 2023, with 6 per cent and 15 per cent growth respectively, according to FreeWheel’s latest Video Marketplace Report. There continues to be significant regional differences in viewing habits. Large screen […]
LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]
Yahoo Advertising has announced strategic partnerships with FreeWheel and Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage. It also further solidifies Yahoo Advertising’s commitment to […]