Estrella Media, the Spanish-language media company serving a multiplatform Hispanic audience in the US, has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the growth of Hispanic CTV across the Estrella Media platforms […]
Fox Corporation has selected FreeWheel, a technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio. The announcement is part of Fox’s continuing strategy of providing more innovative advertising tools and resources to further deliver integration and alignment with its […]
AudienceXpress, FreeWheel’s premium video media sales house, has published the findings from the third iteration of the 2023 Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ perspective over the next 12 months, highlighting a cautious approach to marketing spend in light of the current economic […]
FreeWheel has named Soo Jin Oh as Chief Strategy Officer, a new role developed for the company. Oh will work closely with FreeWheel leadership to develop strategic plans in support of achieving the company’s long-term vision, enhance business operations and establish strong relationships within the advertising landscape. She will be based in New York and […]
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between […]
FreeWheel is launching new identity collaborations and capabilities that it say will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television. By connecting premium data services and platforms, including Blockgraph, Experian, LiveRamp […]
FreeWheel has announced the international launch of AudienceXpress — the brand FreeWheel Media now operates under — allowing advertisers in Europe to buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVoD) and digital publishers. “The AudienceXpress name represents more than a change in branding, it […]
Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]
FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV. This new technology also allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher […]
FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]