FreeWheel, a technology platform for the TV advertising industry, has announced findings from its The Delicate Art of Balancing Ad Load report. Now in its second year, this edition explores premium video ad load for the first half of 2022 in Europe. Key findings include: Media companies are redefining ad loads: Since 2016, the number of […]

Basis Technologies, a provider of programmatic advertising and media automation solutions, has announced an integration with FreeWheel that will give advertisers direct access to connected television advertising inventory. Per this integration, FreeWheel, the technology platform for the television advertising industry, will enable Basis platform users to access programmatic guaranteed buying capabilities on premium video inventory […]

Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. “We are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of […]

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]

As the premium video ecosystem continues to evolve and transform, ad views continue to grow, according to the FreeWheel Video Marketplace Report. In the second half of 2022, ad views saw 13 per cent growth YOY in Europe as viewers embraced a multitude of devices to access the great variety of content available. The ‘big […]

Brightcove, the streaming technology company, has announced the launch of Brightcove Ad Monetization, a new service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. “Advertising-supported streaming is […]

FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]

Ad tech company Blockboard is partnering with Comcast-owned television advertising technology platform FreeWheel. As a result of this collaboration, FreeWheel’s premium CTV inventory will now be available to all of Blockboard’s advertising clients. “The rise and interest in CTV and all the great content that is available on this platform also comes with an additional […]