FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]
Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]
FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]
DSPolitical, a digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, have announced a partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, enhancing the accuracy and scale of […]
Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this agreement, White Bullet will enable FreeWheel to provide media buyers with additional risk protection, brand safety, and full transparency on ad placement and digital supply chains. […]
FreeWheel, a technology platform for the TV industry, has announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their CTV performance goals. With ongoing concerns around signal loss […]
FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]
FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+. As part of this extended partnership, TF1 PUB […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
FreeWheel, a technology platform for the television advertising industry, and MediaScience have released findings from its Viewer Experience Lab initiative. The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best […]