Advanced Television

Magel named FreeWheel’s Head of Global Agency Partnerships

August 22, 2024

FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He will be based in New York and report to Katy Loria, US Chief Revenue Officer of FreeWheel.

“With decades of experience across many sectors of the industry, Kris will drive greater collaboration and synergies between our publishers and our agency partners that are so critical to our work today,” said Loria. “Kris’s energy to create new cross-media solutions – as demonstrated throughout his career scaling critical partnerships, fostering client satisfaction and leading strategic growth initiatives – will help uncover strategic opportunities that will drive FreeWheel and the TV advertising ecosystem forward.”

Magel joins FreeWheel from Samba TV where he was Head of Agency and Publisher Solutions, advising agency holding companies, publishers and platforms on how Samba’s first party TV data, audience, identity and measurement solutions could accelerate their businesses. Prior to Samba TV, he served as President, Media Clients at dentsu and also held several leadership roles within IPG, including President of their media agency Initiative and Chief Investment Officer. He is a graduate of SUNY Geneseo.

“I couldn’t be more excited to join Mark McKee and Katy Loria’s all-star team, representing a leading end-to-end advanced advertising solution and one of the most premium advertising environments available,” added Magel.

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