Advanced Television

Formula E

Formula E, Story10 renew partnership

Formula E has renewed its partnership with Story10, the sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship’s international exposure and drive audience engagement. The current season commenced on December 7th 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, […]

March 13, 2025

IMG manages Formula E video archive rights

IMG has agreed a multi-year deal to exclusively manage and license the worldwide video archive rights for the ABB FIA Formula E World Championship. The agreement will see IMG manage more than 1,000 hours of archive footage of the ABB FIA Formula E World Championship on its digital archive platform. This includes all races, qualifying […]

February 10, 2025

ITV, Formula E sign new broadcast deal

Formula E and ITV have announced a new free-to-air broadcast deal for the UK and Ireland, with all 16 E-Prix and Qualifying sessions for Season 11 of the ABB FIA Formula E World Championship to be shown live on ITV4 and ITVX As the series’ new free-to-air home for the UK, the broadcaster will also […]

November 29, 2024

Formula E finale FTA on Quest

Formula E has announced that the Hankook London E-Prix, the final two rounds of the ABB FIA Formula E World Championship, will be broadcast on free-to-air TV channel Quest in the UK and Ireland. Viewers will be able to watch the Season 10 victor of the all-electric motorsport series be crowned World Champion onQuest via […]

July 10, 2024

Liberty Global acquires WBD Formula E stake

Liberty Global is to acquire shares held by Warner Bros Discovery (WBD) in the electric car racing series Formula E. The acquisition of shares held by WBD will, on completion, bring Liberty Global’s total share of ownership in Formula E to 65 per cent and mean that Liberty Global will take a controlling interest in […]

June 14, 2024By Colin Mann

Formula E see record audiences in Japan

Formula E has announced record-breaking growth in viewership and fan engagement in Japan. Formula E’s strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights. Cumulative TV Audience Surge: Season 10 has seen a 40 per ent increase in cumulative TV […]

April 2, 2024

Formula E Challenge raises record sponsorship offer in The Apprentice

Formula E and The Apprentice have unveiled a bespoke challenge where candidates went head-to-head in creating their own unique Formula E teams. It was the team Nexus lead by project manager Tre Lowe who secured the victory, taking home £38.7 million in offers of sponsorship and smashing the show’s previous record of just £1.2 million […]

March 1, 2024

Dodds to donate $250,000 to charity if Verstappen doesn’t win

TNT Sports has aired an interview between Jeff Dodds, CEO of Formula E, and Jermaine Jenas, Formula E’s Lead Presenter and former pro footballer, in which the former makes a huge statement on how predictable Formula 1 has become… a statement worth $250,000. At the end of the interview, when discussing wider motorsport predictions, Jeff […]

February 21, 2024

Record audiences for Formula E

Formula E achieved record-breaking TV audiences and social media engagements for the season-opening Mexico race on January 13th, which featured Usain Bolt speed-testing the Formula E GENBETA car in the race coverage. The next two rounds in the ABB FIA Formula E World Championship take place on January 26th and 27th in Saudi Arabia. The […]

January 26, 2024

Formula E, WBD extend Europe broadcast deal

Warner Bros Discovery (WBD) and the ABB FIA Formula E World Championship have announced an extended partnership that will scale coverage of every race of the electric racing series across 50 markets in Europe. The multi-year agreement will extend WBD’s relationship with Formula E beyond 12 years since Eurosport first broadcast race coverage from the […]

January 9, 2024