Advanced Television

Emmerdale

ITV: Nearly 5m watch Corriedale

The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]

January 6, 2026By Nik Roseveare

​ITVX sets new annual streaming record

ITVX has announced that it has already surpassed its total annual streams figure from 2024, with December viewing still to be counted. ITVX hit 3.3 billion streams on November 30th, achieving this figure a full month earlier than 2024. ITV said the accelerated growth “further evidences ITVX’s success as the dominant commercial BVoD service in […]

December 10, 2025

ITV shooting Emmerdale / Coronation Street crossover

ITV has announced that a soecual soap crossover episode, in which the worlds of Coronation Street and Emmerdale come together for the first time, will be called Corriedale. Filming has begun on the special one off celebration of two of the nation’s most-watched soap operas, which will see the residents of Weatherfield join forces with […]

October 6, 2025

ITVX sees August streams up 35% YoY

ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]

September 9, 2025

ITV announces new soaps schedule for 2026

ITV has announced that, from January 2026,  its flagship soaps Coronation Street and Emmerdale will move to a new scheduling pattern on ITV1, introducing a soaps ‘power hour’ from Monday-Friday, with 30 minute Emmerdale episodes at 8pm, and 30 minute Coronation Street episodes at 8.30pm. Episodes will continue to drop at 7am on ITVX, before […]

February 4, 2025

Ofcom: TalkTV show tops 2024 TV complaints

In 2024, complaints from viewers and listeners about content broadcast on television and radio were in line with last year’s volumes, reports Ofcom. Taken together, the top 10 most complained about programmes represents 61 per cent of the total volume of complaints this year. Two programmes were responsible for nearly half of all complaints. Complaints […]

December 19, 2024

Ofcom: Linear broadcast slump as boomers switch to streaming

The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to broadcast regulator Ofcom’s latest annual report on the TV, online video, radio and audio sectors. As competition for the nation’s attention intensifies, Media Nations 2023 finds that the proportion of viewers who tune in […]

August 3, 2023By Colin Mann

Confused.com sponsors ITV’s Emmerdale

Confused.com, a UK brand for price comparison, has been announced as the new sponsor of ITV’s prime-time soap opera Emmerdale. The deal, starting from July 18th, will offer sponsor accreditation on all broadcast episodes of Emmerdale, as well as all episodes of Classic Emmerdale on ITV3. The sponsorship was brokered and driven by a collaborative […]

July 12, 2022

Heineken 0.0 on tap in The Rovers Return and The Woolpack

From April 29th real Heineken 0.0 Draught taps will be on the bars in two of Britain’s most cherished TV pubs, The Rovers Return (Coronation Street) and The Woolpack (Emmerdale). They will sit alongside fictional beers like Newton & Ridley and Ephraim Monk for much-loved landlords Jenny Connor and Charity Dingle to pull on-screen pints […]

April 25, 2022

Quay Street Productions announces 5 new hires

Quay Street Productions, the Manchester-based production company launched by prolific multi-award-winning producer Nicola Shindler OBE in 2021, has made five new hires across production, development and business affairs, ahead of its first raft of productions. Richard Fee, Davina Earl, Chris Leach, Athena Stavrakis and Kate Boyle join the growing team as Executive Producer, Head of […]

January 26, 2022