Advanced Television

Emmerdale

Finite Films & TV appoints McGrath to Scripted Development Executive

Finite Films & TV has announced the appointment of Benjamin McGrath as Scripted Development Executive, to support its growing slate of scripted content. McGrath brings over 20 years of experience as a Drama Executive to his new role at Finite Films & TV. Before joining Finite, he was Head of Drama for Three River Fiction, […]

May 21, 2026

ITVX hits 1bn streams in 2026

ITV has reported that its ITVX streaming platform has now surpassed 1 billion streams for 2026. The milestone figure was reached eight days earlier than in 2025. 2026 is now the biggest year ever for streaming for two flagship events on the ITV sport and entertainment schedule – the Rugby Six Nations and the current […]

April 2, 2026

ITV launches 2025 Impact Report

ITV has published its 2025 Impact Report detailing progress across Diversity, Equity and Inclusion, Climate Action, and ITV’s social purpose priorities, Mental Wellbeing and Better Futures.  The report details progress in the UK commercial broadcaster’s mission to connect and reflect modern audiences, including stand-out commissions which have attracted wide audiences. Diversity, Equity and Inclusion Building […]

March 23, 2026

STV Player achieves monthly streaming record

STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024. The record performance has been attributed to strong network content and a mix of popular archive and acquired titles. Helping […]

February 6, 2026

ITV reports biggest ever streaming month

ITV has reported that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, surpassing the previous record of 375 million set in June 2024 after the Men’s Euro football tournament. The milestone was driven by particularly strong performances from soap, reality and drama, with ITV noting its continued lead as […]

February 4, 2026By Nik Roseveare

ITV: Nearly 5m watch Corriedale

The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]

January 6, 2026By Nik Roseveare

​ITVX sets new annual streaming record

ITVX has announced that it has already surpassed its total annual streams figure from 2024, with December viewing still to be counted. ITVX hit 3.3 billion streams on November 30th, achieving this figure a full month earlier than 2024. ITV said the accelerated growth “further evidences ITVX’s success as the dominant commercial BVoD service in […]

December 10, 2025

ITV shooting Emmerdale / Coronation Street crossover

ITV has announced that a soecual soap crossover episode, in which the worlds of Coronation Street and Emmerdale come together for the first time, will be called Corriedale. Filming has begun on the special one off celebration of two of the nation’s most-watched soap operas, which will see the residents of Weatherfield join forces with […]

October 6, 2025

ITVX sees August streams up 35% YoY

ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]

September 9, 2025

ITV announces new soaps schedule for 2026

ITV has announced that, from January 2026,  its flagship soaps Coronation Street and Emmerdale will move to a new scheduling pattern on ITV1, introducing a soaps ‘power hour’ from Monday-Friday, with 30 minute Emmerdale episodes at 8pm, and 30 minute Coronation Street episodes at 8.30pm. Episodes will continue to drop at 7am on ITVX, before […]

February 4, 2025