The BBC Board has appointed Jody Ford as a non-executive director. He will serve for four years on the Board, commencing January 12th. Ford brings commercial experience from the technology sector in both the UK and the US. As CEO of Trainline since 2020, he has led the company’s growth as an independent global rail […]
ITV has partnered with eBay and PropUp Project, a not-for-profit organisation which specialises in rehoming and reselling props and other items from the film and television industry, to launch ITV ReLoved, an official eBay marketplace. ITV ReLoved will offer fans the chance to purchase a wide range of props, costumes, furniture and other behind the […]
Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]
Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for clothes. eBay UK, which has seen one pre-loved fashion sale every second so far in 2022, is the first pre-loved fashion partner to couple up with the hottest show on TV. The […]
FreeCast, super aggregation platform that combines online streaming media from multiple into a single interface available across devices, is launching its SelectTV Streaming TV Kit with major retail partnerships. By packaging its online service into a physical retail kit, FreeCast is targeting over 150 million potential customers who have yet to turn to streaming as […]
Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]
ITV has announced that it plans to put the environment front and centre for its viewers during the channel’s Climate Action Week, taking place from November 1st alongside the COP26 talks in Glasgow. During Climate Action Week the channel will see a strong range of programming, from topical new commissions to coverage in ITV’s live […]
Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]
Millions of Americans who are conducting sensitive or confidential work on home networks during the Covid-19 crisis are substantially more likely to face malware and other security threats if they also have piracy devices and apps in their homes, according to a new study from Internet threat education body Digital Citizens Alliance (DCA). A research […]
ITV Backing Business, the B2B initiative aimed at supporting businesses and their return to growth, has announced a partnership with eBay, as the pair join forces to champion small businesses. Launching as a new co-branded commercial across ITV and STV on December 4th during I’m A Celebrity…Get Me Out Of Here, the ad creative will […]