DoubleVerify, a software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, […]

DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our  innovative offering on YouTube Shorts […]

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]

Outbrain, a technology platform for the open web, and DoubleVerify, a software platform for digital media measurement, data and analytics, have announced a strategic partnership to bring DV Marketplace Suite’s pre-bid brand suitability, fraud avoidance, and viewability tools to Outbrain’s branding platform, Onyx. Onyx is designed to drive stronger brand impact from in-article video and […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (Made For Advertising) sites. DV developed its proprietary MFA analysis process based on a blend of human and artificial intelligence-based auditing. With this release, DV’s […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Scibids Technology, a specialist in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million (€113.8m), with additional potential consideration based on certain performance metrics. The transaction is anticipated […]

Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Roku have announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralise SmokeScreen, a sophisticated ad fraud scheme that targeted […]

Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]