DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]

DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV). “Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this […]

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, […]

DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our  innovative offering on YouTube Shorts […]

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]

Outbrain, a technology platform for the open web, and DoubleVerify, a software platform for digital media measurement, data and analytics, have announced a strategic partnership to bring DV Marketplace Suite’s pre-bid brand suitability, fraud avoidance, and viewability tools to Outbrain’s branding platform, Onyx. Onyx is designed to drive stronger brand impact from in-article video and […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (Made For Advertising) sites. DV developed its proprietary MFA analysis process based on a blend of human and artificial intelligence-based auditing. With this release, DV’s […]