DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. “As marketers increasingly adopt CTV/OTT platforms for their ad investments, it becomes ever […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with appropriate content has never […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion […]
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s Four fundamental shifts in media & advertising during 2020’ report considers the impact that device types, evolving news cycles, and new ad technologies have had on […]
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will […]