According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]
Viant Technology, a people-based advertising software company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new integration serves as […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on Facebook […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. “As marketers increasingly adopt CTV/OTT platforms for their ad investments, it becomes ever […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with appropriate content has never […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that […]